Stupid MRF Blimp

The IPL 3 is finally over, it feels so good that now we no more need to hear phony phrases like " Carbon Kamaal Catch, DLF Maximum or Citi Moment of success " .


I really pity the well paid commentators, who  were forced to speak these phrases and after months of repetition they might find it difficult to get rid of the new vocabulary. Advertizers should realize that broadcasting the same thing over and over again might create the top of the mind recall but can also irritate the customers.

  The stupid Air Balloon sponsored by MRF called MRF Blimp was especially portraid as something which is extraordinary.  It was not surprising when people were tweeting messages like " I'm just so happy that there's NO MORE BLIMP!!!! NO MORE BLIMP!!!!NO MORE BLIMP!!!!NO MORE BLIMP!!!!" 

Arindam Choudhary Latest Gyaan

Arindam Chaudhuri , Self Proclaimed Management Guru, Philosopher and Economist leaves nothing to chance when it comes to advertising his greatness in Media. No wonder thousands of students are paying Lakhs of rupee as fees in his countless number of colleges which he says are beyond IIMs. In last 10 years he has created a large chain of money sucking institutions by attracting innocent students who believed in his high profile media campaigns portraying the greatness of his institutions.

In 2005 his own students who felt cheated after getting admissions in the college started a blog to uncover the real Guru to the media. The media was not really interested in loosing there prime advertiser and the story never reached the common man through newspapers or television.

Mr. Choudhari now has started the campaign about his new book released in December 2009 " Discover the Diamonds in You " . The self proclaimed marketing Guru even forgot the need of providing respect to the audience in all your promotion exercises . His Advertisement says " After the successful Count your Chicken Before they Hatch and The great Indian Dream, The Management Guru Educates India with his new book , Blah Blah " . Mr. Choudhary, it will be a great help to all the Indians if you leave academia and stop Educating India.

Prof. CK Prahalad was not a socialist

As the news of Prof. Prahalad's death hit the Indian media channels, every news paper reported there version of him. It really hurts me when prominent newspaper are publishing there baseless theories about the professor. A newspaper described him as " Guru of Poverty and Profit " and also described him to be a messiah of poor. I really dont agree with the reports ..

Prof. CK was a great management thinker , one of finest India has ever produced , a global citizen, person who gave world two great theories of " Core Competency" and " Fortune at the bottom of the Pyramid ". There are very few management thinkers who gave two management theories. But he was never a socialist , if one reads his book Fortune at the bottom of the pyramid he always concerned about profitability of corporation and highlighted that the bottom half of the population has great potential to provide profitability to the corporates and if the companies start targeting this segment the condition of even poor might improve. Prof. CK Prahalad was socially motivated personality but not a socialist.

The death of Professor marks the end of an era and the world will never be same after him .

Youngistan and Ungli Cricket!

The new series of advertisement by Pepsi and Idea really make me think what are these creative advertisement gurus doing ?

We all know that Pepsi is targeting the young generation and half of India's population lies in that segment but what are you guys really want to show ? Is it a attempt of involving customer going terribly wrong ? What exactly is Sanjay Dutt doing in that huge suit which makes him look tiny ? I dont know ?

Idea has also disappointed its fan by the new Ungli Cricket advertisement , Indians are mad for Cricket but it doesn't mean that they can digest all kinds of shit thrown at them in the name of cricket. The whole set up looks clumsy and the idea of Ungli cricket looks really Ugly.

For Idea this advertisement is a total disaster as it was replacing the Hit " Idea can change your World " theme . Now for changing themes of the Hit campaign , you should really have some substance in your campaign ..

Both the advertisements are classic case of the waste of celebrity and also conveys that Celebrity endorsement never means that the campaign will be a hit. Some more thought should be put into the campaigns by big corporate houses as they have huge budgets for telecasting the advertisement and every time such ads are telecasted , people only loath them and left with no option but to switch the channel.

One more thought visit my mind frequently.. Why cant these celebrities tell the ad man directly " Boss Is mai Dum nahi Hai ! "

Tooth Ache in Flight

Even a thought of going to dentist scares me but last year finally I had to go to the Dentist when the pain became unbearable . The doctor performed the root canal therapy ( RCT) one of the standard therapy for the tooth decay.

A year passed and a strange thing happened , I started feeling pain in the same tooth whenever I am in flight. This made me uneasy in flights as I just cant sleep or eat during the boring flight hours, after the flight lands every thing again becomes normal. Initially I thought its just a coincidence but the incident got repeated every time I traveled in last 2-3 months .

Finally I decided to search it on Internet which confirmed that its the sign of some infection in the tooth, as the pressure varies at higher altitudes and one can suffer tooth ache in Flights. A early sigh to go to a dentist ?

I am not still convinced about the theories on Internet :-)