Volkswagen Beetle is easily one of the cutest car in the world and is finally arriving in India. I am really excited and waiting to see car running on Indian roads. But what came as surprise to me is the high price quoted by the company. The company is quoting price range starting from 20-22 Lakhs in India which by no means looks affordable.
If we look at the Volkswagen vehicles, they are known for yesteryear's styling and fun driving dynamics but are inefficient in fuel efficiency. Beetle is positioned as affordable car throughout the world and costs nearly 10 to 13 Lakhs in US. The car is called as people's car and is one of the largest selling vehicle in the world. Given the positioning of the product in the market I can't really understand the logic behind high pricing in India as it will be tough for the car to achieve high volumes at this price.
What segment of the market are they really targeting ?
If we look at the Volkswagen vehicles, they are known for yesteryear's styling and fun driving dynamics but are inefficient in fuel efficiency. Beetle is positioned as affordable car throughout the world and costs nearly 10 to 13 Lakhs in US. The car is called as people's car and is one of the largest selling vehicle in the world. Given the positioning of the product in the market I can't really understand the logic behind high pricing in India as it will be tough for the car to achieve high volumes at this price.
What segment of the market are they really targeting ?
